“When you’re talking about waste heat, every business, every industry, is generating some sort of energy byproduct, some sort of heat; it’s going up in smokestacks and nobody is using it. And the question is, can we capture that energy and use it in a smart way? That’s what ElectraTherm is all about.” - US President Barack Obama
September 11, 2001 changed me, as it did many of us, forever.
Prior to that fateful day, I was involved with a Silicon Valley Marketing firm I had founded with a partner while owning and operating the Players West Tour, a women’s professional developmental golf tour fielding tournaments to prepare young professionals for a chance at the LPGA tour. Too old to volunteer for military service, I directed my energy (anger) at ways in which I could help my country in the wake of the attack.
Drawing from my college days of studying oil politics in the Middle East, I decided to utilize my business development skills and get into the energy business. I was anxious to do something…anything to improve my country’s chances to survive in the post 9/11 world. With very limited knowledge of energy and the way it was used in America, I began my research to determine how I could make a difference…or even if I could make a difference...