HOW BARACK OBAMA BUILT AN OMNIPOTENT THOUGHT-MACHINE, AND HOW IT WAS DESTROYED.

By David Samuels

During the Trump years, Obama used the tools of the digital age to craft an entirely new type of power center for himself, one that revolved around his unique position as the titular, though pointedly never-named, head of a Democratic Party that he succeeded in refashioning in his own image.

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If anyone in the future cares enough to write an authentic history of the 2024 presidential campaign, they might begin by noting that American politics exists downstream of American culture, which is a deep and broad river. Like any river, American culture follows a particular path, which has been reconfigured at key moments by new technologies. In turn, these technologies, which redefine both space and time—canals and lakes, the postal system, the telegraph, railroads, radio and later television, the internet, and most recently the networking of billions of people in real time on social media platforms—set the rules by which stories are communicated, audiences are configured, and individuals define themselves.

Something big changed sometime after the year 2000 in the way we communicated with each other, and the means by which we absorbed new information and formed a working picture of the world around us. What changed can be understood as the effect of the ongoing transition from the world of 20th-century media to our current digital landscape. This once-every-five-centuries revolution would have large effects, ones we have only just begun to assimilate, and which have largely rendered the assumptions and accompanying social forms of the past century obsolete, even as tens of millions of people, including many who imagine themselves to reside near the top of the country’s social and intellectual pyramids, continue to imagine themselves to be living in one version or another of the long 20th century that began with the advent of a different set of mass communications technologies, which included the telegraph, radio, and film.

The time was ripe, in other words, for a cultural revolution—which would, according to the established patterns of American history, in turn generate a political one.

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